2022 - present
beoble
beoble was founded in 2022 initially as a messaging SDK for crypto businesses, which then pivoted to being a messaging web app for crypto consumers the year after.
I joined the founding team as their only product designer, and led all things design throughout. I worked closely with the founders and developers from product strategies, features ideation, design, quality control to iterations.
The beta version was shipped on Nov 2023, and since then we conducted weekly sprints to update the features based on users’ feedback.
After our official launch, beoble.app has hit 300K active monthly users at its peak. As well as securing 7M total in funding from Animoca brands, Samsung Next and more.
Messaging on beoble
Even though a lot of crypto products have their built-in chat, they often only offer minimal chat features.
Our team decided to benchmark telegram and discord, and included group messaging features such as reply, pinned message,and reaction.
Reply message
Pinned message
Reaction
Discovery on beoble
One of the biggest challenges we face is improving user engagement. We need to give users a reason to come back to beoble even when their friends are not on there yet.
We make it easy to for users to find community on beoble through optimizing for chatrooms discovery in the following 3 journey:
1. Onboarding
2. Explore page
3. Search bar experience
Onboarding experience
Search experience
Explore page